We did a lot of outreach and really worked hard to reach out to different sectors, though it always feels like we could do more! When we started talking about THATCamp Bay Area, there were just a couple of us, and one of the first things we did was recruit an organizing committee of people in the Bay Area from different sectors. We simply asked them for permission to list them on our website, and help us reach out to sponsors and their contacts. It was great to get the support from Automattic and WordPress.com and sponsorship from several other commercial companies. We also only asked for sponsorship at the $200 and $500 levels to keep them affordable and hopefully get the involvement of groups that haven’t had the opportunity to participate in THATCamp before. As you can see, that worked out well, and we have sponsorship from libraries, museum associations, digital humanities centers, non-profits and developers. This has helped us get the word out to people we might not have reached otherwise. Also, some folks who weren’t able to sponsor us helped by making mentions on their Twitter feeds or online newsletters.